Google Australia offers free search marketing to SMBs

Peter Dinham
Thursday, 23 April 2009 10:56

Business IT - Technology

Google Australia says it is looking to help the country’s small businesses through free search marketing campaigns. Of course, it also happens to be a novel way for Google to harvest a potentially huge and largely untapped market.

Julian Persaud, Google Australia's head of online, today announced that Google is offering Australia’s 1.8 million SMEs, a free $75 search marketing campaign to help them reach new customers and drives sales.

Persaud said that in the current economic climate, more Australians than ever before are heading online to research products and services, with search engines central to online navigation, research and comparison shopping. Google’s campaign offer would “help put small businesses in front of potential customers at the precise moment that they're looking for information.”

“Search marketing has become increasingly popular in Australia over the past 12 months, with thousands of businesses embracing the benefits of measurable, cost-effective and targeted advertising programs such as Google,” he said.

Persaud said “those who have not yet dipped their toes in the AdWords water can take advantage of Google's $75 stimulus offer before 30 June 2009.”

According to Persaud, Google wants to help propel the Australian digital economy, and, he says “the Internet drives efficiencies and opens new markets, and encouraging more Australian businesses to connect with customers online is a major part of that vision."

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