Peter Dinham
Thursday, 23 April 2009 11:56
Business IT -
Technology
Page 1 of 2
Google
Australia says it is looking to help the country’s small businesses
through free search marketing campaigns. Of course, it also happens to
be a novel way for Google to harvest a potentially huge and largely
untapped market.
Julian Persaud, Google
Australia's head of online, today announced that Google is offering
Australia’s 1.8 million SMEs, a free $75 search marketing campaign to
help them reach new customers and drives sales.
Persaud said
that in the current economic climate, more Australians than ever before
are heading online to research products and services, with search
engines central to online navigation, research and comparison shopping.
Google’s campaign offer would “help put small businesses in front of
potential customers at the precise moment that they're looking for
information.”
“Search
marketing has become increasingly popular in Australia over the past 12
months, with thousands of businesses embracing the benefits of
measurable, cost-effective and targeted advertising programs such as
Google,” he said.
Persaud said “those who have not yet dipped
their toes in the AdWords water can take advantage of Google's $75
stimulus offer before 30 June 2009.”
According to Persaud,
Google wants to help propel the Australian digital economy, and, he
says “the Internet drives efficiencies and opens new markets, and
encouraging more Australian businesses to connect with customers online is a major part of that vision."
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