Peter Dinham
Wednesday, 22 April 2009 16:35
The report does suggest that the move towards the convergence of internet and mobile banking, which are two previously separate channels, will impact not only how channel strategies are crafted in institutions but also overall customer engagement approaches.
Financial Insights looks at what it sees as the “most innovative and impressive mobile banking solutions” deployed in Asia/Pacific by Australia’s ANZ bank, OCBC Bank in Singapore, and Kasikornbank in Thailand, and how it believes mobile banking will evolve in the region in the near future.
Abhishek Kumar, Financial Insight’s senior research analyst, Asia/Pacific banking advisory service, says the varying levels of mobile phone technology and telecommunication infrastructure across the region make it extremely difficult to deploy one effective mobile financial solution for all countries.
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