Dynamics of BI-PM market changing, major vendors under pressure

Peter Dinham
Thursday, 16 April 2009 08:52

Business IT - Technology

In the face of the threat to their share of the BI-PM market, Ovum advises vendors to refocus their efforts on product innovation and to recognise the opportunities from a relatively untapped mid-market segment, as well as the threats arising from ‘disruptive technologies’ like software-as-a-service (SaaS), pre-packaged appliances and open source.

Helena Schwenk, co-author of the Ovum report, advises vendors to take into account the importance of channel partnerships, the need for services provision, new expectations on licensing and pricing and to “look to new markets for growth.”

Ovum’s report highlights key trends and opportunities for BI-PM vendors to take account of, including:

• The mid-market is the next big opportunity and battleground
• Service providers will continue to fill a necessary skills gap
• A fresh look at licensing and pricing is required
• Corporate sustainability is currently in vogue
• Extend BI-PM beyond its relational data niche
• Customers expect BI-PM systems to be vertically aligned.