He's a Mac, he's a PC, but we're Linux

David M Williams
Tuesday, 14 April 2009 11:14

Business IT - Technology

Earlier this year the Linux Foundation launched a competition for budding writers, film makers and just general Linux enthusiasts to make their own grassroots advertisement to compete with Apple’s highly-successful “I’m a Mac” series of adverts. The winner has now been announced.

Like many of us, the Linux Foundation winced as they viewed Microsoft’s ill-fated attempt to hit back at Apple.

And, like most of us, the Linux Foundation didn’t have a lazy $10m to pay Jerry Seinfeld for his appearance.

So when they felt it time to produce their own ad they did as Linux does – they sought community involvement.

Participants were asked to showcase their take on “I’m Linux” within 60 seconds or less. There was no requirement to mention or refer to the Apple or Microsoft campaigns. Submissions were expected to be inspirational and explain why the creators love Linux, infecting viewers with their passion.

It wasn’t just a work of love, mind you. The winning prize is a free trip to Tokyo to participate in the Linux Foundational Japan Linux Symposium during October this year.

Over 90 entries were submitted, from across the globe. Five of these were shortlisted as the finalists, and just prior to Easter the winner was chosen, Armitay Tweeto, freelance graphic designer and user interface consultant from Bet Shemesh, Israel.

Tweeto’s winning entry was titled “What does it mean to be free?”

The two runner ups were “The Origin,” and “Linux pub.”

The other two finalists, who did not gain a place, were “The future is open” and “Challenges at the office."