Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
So how fast is the podcast business growing?
Explosively, according to Relihan, and he asserts that the value of
building his social network has been clearly demonstrated.
"In April, I had 6,000 downloads. In May and June
it stabilised at 8,000. This month we're poised to get 12,000
downloads. So it's doubled in the last three months. Considering the
only people I've exposed or marketed my podcast to is my (LinkedIn)
network which has grown to 16,000. So I'm getting 12,000 downloads a
month from 16,000 connections. So the potential is huge."
Those who take Relihan's words lightly should beware. This writer first
met him 12 years ago when the Internet was but a pup. Back then his
advice was get yourself an email newsletter, the Internet is going to
be huge for the media. He wasn't wrong then so there's no reason to
disbelieve his words about the potential of social networking to make
businesses fly today.
The latest podcast from Relihan's The Connections Show features a first
time published author who used his LinkedIn network to help sell out
the first print run of his book on Amazon.com and Barnes & Noble.
Stan Relihan's LinkedIn profile page can be found here. His Top500 LinkedIn rank is here.
David Bass
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