"It's not from a pure cost cutting angle as predominantly was the reason why virtualisation was originally looked at for servers," says Kemp.
"Cost is certainly a factor but it's more about manageability, security and centralisation of your business processes.
"Those three areas are the main things that someone from a CXO position would be looking at virtualising their infrastructure."
But what about consumers - how does this apply to them?
"That's another angle that we haven't really explored as deeply as we could," says Kemp.
"My personal vision is that the consumer at home instead of buying individual PCs for the family, using a low cost hypervisor, could very easily set up a family mini data centre.
"Inside one of those servers is the entire family set of individual PCs. So you're no longer buying actual physical hardware boxes for each person in your family. You're just giving them a thin client device." Are there other issues besides cost? Please read on to page 2