If you believe that technology could be bridging the generation gap, think again. According to Deloitte’s first State of the Media report it’s as stark as ever.
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David Heath
Saturday, 24 May 2008 17:21
Let me pose a question (and it’s one that is absolutely core to Lessig’s book “Free Culture” ). If I’m familiar with, for example, Edvard Munch’s “The Scream” and choose to create a derivative work, no-one complains. In fact I’m probably applauded for my ingenuity.
However, if I ‘sample’ a song and use it as part of another, I’m basically screwed. For a classic example of this, read the amazing story of the song “Bitter Sweet Symphony” originally written by The Verve’s vocalist Richard Ashcroft, but now attributed to Mick Jagger & Keith Richards.
If the Autodesk vs. Vernor ruling stands after appeal, this craziness will never happen again, as any purchaser of any music will have unfettered access to the material.
Let’s all sing together… “…this will be the last time…”
Think again. Most businesses only have PART of a DR plan - and this spells business disaster in the event of an IT disaster.
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