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Technology reinforces generation gap

If you believe that technology could be bridging the generation gap, think again. According to Deloitte’s first State of the Media report it’s as stark as ever.

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Open Screen Alliance seeks common platform from phones to TVs

Business IT - Technology

Project supporters include ARM, BBC, Chunghwa Telecom, Cisco, Intel, LG, Marvell, Motorola, MTV, NBC Universal, Nokia, NTT DoCoMo, Qualcomm, Samsung, Sony Ericsson, Toshiba and Verizon Wireless.

"Flash Player already reaches the vast majority of Internet-connected computers, and our deep technical collaboration with Adobe will optimize Flash technology and Adobe AIR across a broad range of devices, including a version of Adobe AIR for the Mobile and Internet Linux project, moblin.org," said Doug Fisher, vice president and general manager of Intel's system software division.

"Intel’s broad and rich hardware and software ecosystem combined with Adobe’s Open Screen Project will help us deliver a full Internet experience, whether it be in your pocket, on your lap, at the office or in your living room."

On the content publishing side, Mika Salmi, president, global digital media at MTV Networks said "We're embracing the Open Screen Project so that our fans can continue not only to enjoy our brands, but also build and contribute to them on every device and screen without limitation."

One significant omission from the list is Apple. While the Adobe technologies are available for Mac OS X, some critics claim the implementations are of lower quality than those for Windows. Furthermore, Apple has so far spurned the idea of allowing Flash onto its iPhone or iPod touch, instead favouring the combination of HTML, CSS and H.264.