According to Kapow the mashup, dubbed 'Sales Social', "enables sales professionals and other service providers to more easily locate information about prospects and customers through the integration of several popular CRM and social media sites including SalesForce, LinkedIn and Technorati.
Stefan Andreasen, founder and CTO of Kapow claims that CRM users today are tapping half a dozen other Web resources to populate their prospect databases and Sales Social makes this process much more efficient. "It drastically reduces one's need to leave a CRM application to gather the required information. Thanks to rapidly deployed AJAX applications and mashup robots, companies can create powerful Social CRM applications in a day or two," he claims.
And Kapow's technology has some high profile users. The company says that its Kapow Mashup Server has attracted more than 300 clients including AT&T, Bank of America, Wells Fargo, CSFB, Intel, Vodafone, Audi and DHL and SimplyHired and partners such as BEA Systems, IBM and Oracle.