ITWire

According to Oracle, Social CRM will enable users in Australia to become more effective and productive in their jobs through easy-to-use, focused collaborative applications that become ‘smarter’ by leveraging the collective intelligence of social networks and work both within and outside the barriers of companies.

The collaboration features in the new CRM On Demand includes a combination of Sticky Notes and a Message Center, designed to allow back-and-forth commentary that is up-to-date, consolidated, centralised, and easily accessible and viewable through a home page, without having to navigate to specific records. For example, pertinent team members can subscribe to sticky notes, creating a social network that is associated with an opportunity where all members of the network are kept up to date simultaneously.

The new release also includes end-user customization of Oracle CRM On Demand objects via widgets, gadgets and personal portals, as well as user interface integration with other Web applications.

According to Oracle, customers can take Oracle CRM On Demand objects, such as top accounts or contacts and include them within their web portal applications, such as iGoogle or MyYahoo!, and incorporate content from other web applications and RSS feeds. In addition, the new release includes customisable dashboards that can be tailored for specific business needs and metrics of individual organizations.

In the mobile CRM area, Oracle has also announced Oracle Mobile Sales Assistant, a new product that provides mobile CRM access for Oracle CRM On Demand customers in Australia.