Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Cisco's reticence about applications for the new device, or even its commercialisation status have fuelled speculation that it will provide the enabling technology for some major new networking initiative to be announced by Cisco on 4 March in a global online event for which anyone can register and participate at which Cisco promises to "unveil an important new breakthrough innovation that will make "life on the network will be better for everyone."
It will feature CEO John Chambers and other leading Cisco executives who will "share an exciting new solution for enterprise and service provider companies." It will be held online across multiple time zones and is aimed at "network uber-users". According to Cisco, theses are people who "use the network to perform ultra-interactive feats (in real an virtual worlds) anytime, anywhere using any devices [and who] play a really big part in the human network collaborating with others around the globe to do stuff that's mind boggling, period."
For the normally straight-laced Cisco the registration sight is uncharacteristically quirky and humorous. It features five characters: Easter Bunny, The Stork, Santa, Unicorn, and Cupid who each appear in short videos bemoaning the difficulties of adjusting their roles to the demands created by new networking technologies.
As one blogger observed: "It kind of seems like Cisco is learning a little bit of showmanship from Steve Jobs over at Apple. Yes, this really feels like the hoopla conjured up by Apple before one of Steve Jobs' famous keynotes." Responding to speculation on another blog site, a Cisco PR person said: "Seriously, possibly biggest Cisco cross [service provider / enterprise] launch of the year, a real game-changer for the industry."
David Bass
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