Adobe says that developers and designers can use Adobe RIA technologies to “rapidly create and deploy rich, branded content and applications”, with the release of Adobe AIR signalling the “next wave of Adobe RIA innovation by bridging the real-time, dynamic capabilities of the Web with the computing power and data capabilities of the desktop”.
Adobe also wants businesses that leverage the Web as a platform to use Adobe’s RIA technologies, with some examples on display at Adobe’s website and more information below.
Kevin Lynch, chief technology officer at Adobe, said that: “For 25 years, Adobe has delivered technology innovation for our customers, beginning with desktop publishing and extending to multimedia and the Web”.
Lynch continued that: “Now, we continue to advance the future of digital experiences by enabling our customers to create highly interactive, expressive applications. This is an exciting time for Adobe, for innovation in software, and for designers and developers who are driving the Web forward.”
Adobe has worked with “leading companies across industries such as entertainment, finance, media, retail and social networking” to have a range of RIA applications at launch.
These companies include Deutsche Bank, The Nasdaq Stock Market, Inc., and The New York Times Company, among others.
Al Hilwa, Program Director at IDC said in Adobe’s press release that: “Adobe has been focused on improving the Web experience and delivering the underlying technologies to produce more interactive and expressive Web sites and applications, and the Adobe technology platform for RIAs hits right at a key need companies have today”.
Hilwa continued that: “The ROI of RIAs is real. A more engaging product visualization experience in eCommerce applications for example, helps customers understand what they are buying, which leads to less online abandonment and increased average order size through cross-sell and up-sell visualization.”
Adobe says it is also “delivering new applications built with Adobe Flex and deployed on Adobe AIR, such as Adobe Media Player, now in beta release, which is a fusion of TV and the Internet that allows users to watch their favorite shows anytime and anywhere, as well as Buzzword, an elegant online word processor that has built-in collaboration capabilities”.
So, what’s in Adobe’s technology platform for RIAs? Please read onto page 2.
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One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks, including stints as presenter of Ch 10’s Internet Bright Ideas, Ch 7’s Room for Improvement and tech expert on Ch 9’s Today Show, among many other news and current affairs programs.