'Oh my darling Clementine' sings SPSS

By Stephen Withers
Tuesday, 15 January 2008 10:04

Technology

Analytics software specialist SPSS has released a new version of Clementine, its data mining software.

Clementine 12.0 provides automated modelling to identify the best analytic models, company officials claimed, as well as combining multiple predictions for the most accurate results and "an unprecedented level of insight from [customers'] data to better solve a wide array of challenging business problems."

The upgrade also delivers improvements in the areas of reporting and visualisation.

"The new features have helped us better assess the value of different groups of customers and more effectively target at-risk profitable customers for retention efforts," said Matt Wroblewski, director of marketing research at Lincoln Financial Distributors. "The model comparison feature has made our users more productive by allowing them to execute and compare multiple models simultaneously."

Also new is Text Mining for Clementine 12.0, a companion program that extracts concepts, sentiments and relationships from textual data including emails and blogs.