Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
According to Variety, Fox and Disney will be Apple's initial major studio partners for the new service.
Paramount, Lionsgate and MGM may also participate, but Sony, Universal and Warner Bros are not expected to offer rentals via iTunes.
Prices will reportedly be in the $US2 to $US5 range for 24-hour rentals.
The Financial Times reports Apple and Fox have already signed a rental contract that will also see the inclusion of FairPlay-protected content on Fox DVDs allowing transfer to a computer and then on to a video-capable iPod.
While existing movie rental services only work with Windows PCs, iTunes rentals would be compatible with Mac and Windows.
The introduction of rental content to iTunes marks a significant change in Apple's thinking. The company has previously maintained that people want to own media, and has so far resisted calls to introduce rental or subscription offerings.
In related news, Wal-Mart shuttered its movie download service shortly before Christmas. Previously purchased movies remain playable by their owners.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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