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Wireless apps developers prefer Google for location

Business IT - Technology

Google is the first choice among wireless developers for location-enhanced applications, according to a survey by Evans Data Corporation.
Evans Data says it surveyed close to 400 professional developers around the world who are working on applications for mobile devices, and found that 38.4 percent of them preferred using Google technologies for location based development. The closest competitor was Microsoft followed by Nokia.

"Google...has intensified its focus on the mobile market over the last year, introducing and enhancing a number of new services and applications specifically designed for the small screen to include LBS," said John Andrews, president and CEO of Evans Data. "Given that there will be approximately three billion mobile phone subscribers by end of 2007, Google sees tremendous potential in further extending their presence with content aimed squarely at this market."

According to Evans Data, the use of location-based services is strongest in the Asia Pacific region, where over half of wireless developers are currently incorporating location-based services in their development. North American developers were the second most likely to be developing location aware applications where 47 percent were doing so. The most common use of location-based services in development involves individual tracking, followed by vehicle tracking.

Other findings from the survey were that 60 percent of wireless developers plan to use open source or Linux-specific tools to build applications for mobile devices in the next year, and that the application runtime environment is the first consideration when choosing a wireless target platform for 44 percent of wireless developers - almost three times as many as those listing any other factor such as device, operating system, computer language as their primary consideration. (Java ME is the leading wireless runtime environment).

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