Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
US-based mobile content software company MobileSoft (no connection with the Australian company of the same name) has added iPhone support to its full suite of content services.
MobileSoft's suite of systems aggregates and transform media into personalised mobile content that can be delivered on demand to users. For example, "mobile carriers and media companies who use MobileSoft systems to boost subscription revenue by transforming news, articles and books into audio shows personalized to each listener's exact interests and commute time."
MobileSoft's technology is already compatible with an array of mobile devices. It claims that MP3 players, Windows or Apple-based computers, PocketPCs, WinCE devices, Palm-OS devices, wireless web-ready phones and wireless network cards can be synced to the mobile technology.
According to MobileSoft "Providing premium content, downloads, and subscriptions has proven to be exceptionally profitable for a few carriers such as NTT DoCoMo who have launched these services successfully. The problem is that cultural/genre differences and trailing carrier infrastructures have suppressed success within a majority of the world's wireless markets...Our patent-pending NextMode content management software enables wireless carriers to immediately address these cultural, genre, infrastructure, and content format availability issues so that they are successful in the launch of highly profitable services
"It completely automates the collection of content from many providers, transforms it into audio (or video) for delivery to handsets, personalises it to the customer's preferred topics/order/time preferences, delivers it to a wide range of devices, and integrates into your existing billing systems."
David Bass
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