Stan Beer
Thursday, 05 July 2007 05:01
Business IT -
Technology
News that hackers are out in force in an effort to "free" the iPhone hardware from the constraints on its use imposed by the activation process and the exclusivity of its carrier deal with AT&T are instructive. The biggest issue appears to be that despite paying US$600 iPhone owners will never actually own "the best iPod ever built."
As far as hackers such as the famed Jon "DVD Jon"
Lech Johansen are concerned, paying big bucks up front for an expensive
device that can't be used for anything unless you also activate an
expensive phone carrier plan is not fair. So he has developed a hack
that allows the iPhone to work as an iPod and a Wi-Fi device without
activating the phone network.
While other hackers are working on hacks to enable the iPhone to be
used with networks other than that of AT&T, it is DVD Jon's work
that highlights a moral issue for both Apple and consumers. Arguably,
Apple has a perfectly legitimate right to strike exclusive arrangements
with nominated carriers for use of the iPhone as a phone. Not so clear,
however, is whether Apple has the right to lock up the iPhone's
non-phone capabilities. A strong case can be made to say that it does
not.
Apple has made it very clear from the outset that if you want to buy an
iPhone in addition to its hefty up front cost you must also subscribe to a
two-year contract with AT&T. There was a very good reason for this.
As iPod global marketing manager Greg Joswiak pointed out in an
interview I attended at the iPhone launch in January, Apple could not
have developed many of the mobile phone functions of iPhone without the
help of AT&T.
Whether Apple wanted to or not, the company brought its new product to
market requiring a $3000 commitment, including $500 or $600 upfront,
from consumers. Without making that two-year commitment, you can't use
the iPhone for anything. But hang on a minute! The iPhone is also an
iPod and Wi-Fi device. It doesn't need to be a mobile phone to perform
those functions does it? Absolutely not.
AT&T and Apple may argue that they need to force users on to
two-year contracts because after all AT&T needs to reap the rewards
of the development it contributed to iPhone. Fair enough. Even if we
only want to use the iPhone because it's the best iPod ever built and
it's great for watching movies on planes and surfing the net and
retrieving emails in Wi-Fi hot spots (a pity it doesn't have IM and
VoIP), AT&T wants its cut so we have to also pay to use it as a
phone for two years. But hang on another minute! What happens after two
years?
There dear readers lays the moral dilemma. As it stands, unless your
iPhone is connected to the AT&T network you can't use it for
anything. Therefore when your contract expires, even if you hate your
AT&T mobile service, you will have to keep paying a monthly phone
connection fee if you want to keep your iPod. Otherwise you will have
spent around $3000 including your upfront cash for a paperweight. To
put it simply, this is nothing short of outrageous.
Apple could argue that if you just want an iPod buy an iPod. However,
the iPhone is the "best iPod ever" and it's also a Wi-Fi communicator
and a PDA of sorts. It's also more expensive than the ordinary iPods.
So why shouldn't consumers who have paid good money upfront and served
their expensive two year sentences with AT&T be able to continue
using the features of the iPhone that are worth keeping? Maybe the
Better Business Bureau has an answer?