The addition of ContentExchange to Salesforce.com's software-as-a-service offering puts another arrow in the company's quiver.
The software comes from Koral, which Salesforce.com acquired last month. It uses concepts such as tagging and user ratings - familiar to many people from sites such as YouTube and del.icio.us - to organise, share and retrieve unstructured documents.
Apart from its simplicity, a significant advantage of ContentExchange is that it is integrated with Salesforce.com's flagship CRM system, allowing documents to be associated with accounts, leads or opportunities.
Koral previously offered its software through Salesforce.com's AppExchange marketplace. The Koral content management technology will be made available as Apex Content to other developers creating software for AppExchange.
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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences, a PhD in Industrial and Business Studies, and is a senior member of the Australian Computer Society.