According to Wikipedia "Weinberg’s [CEO] non-ambitious goals make him a particularly odd and dangerous competitor online. He can do almost everything that Google or Bing can’t because it could damage their business models, and if users figure out that they like the DuckDuckGo way better, Weinberg could damage the big boys without even really trying. It is asymmetrical digital warfare, and his backers at Union Square Ventures say Google is vulnerable."
You can and should read the whole Wikipedia article because in a nutshell it assures readers that DuckDuckGo does not collect or share personal information but more importantly it does not deliver advertising ‘’assisted’ results.
I wanted to get this article up quickly as it relates to others on iTWire this weekend, namely the Browser toolbar spyware issue and Facebook secret data collections that are just the tip of the iceberg.
I am a seasoned journalist who must present a balanced view. In fact having come from a business background I do understand the cost/benefit imperative of what Google et all are doing. I just think that the “foxes are now minding the chickens” and there are too many instances of abuse of our trust. This is a real house of cards that may topple very soon.
I will review DuckDuckGo over the next few days and file a more in-depth article soon but let me say that preliminary indications are very good.
Make it your default search engine and see if you notice a difference – if not go back to Google.