Gun Suk Ling, Asia Pacific director of corporate sales, revealed to iTWire that Kaspersky Lab is planning to increase its mind share among the rising generation by developing an educational syllabus for IT security which it will offer to schools and other educational institutions.
The company will also help to train teachers in this aspect of IT.
"There's no IT company doing this except Cisco and Microsoft," Ms Gun told iTWire.
For example, Taiwanese musician, song writer, actor and film producer Jay Chou is one of the company's ambassadors in the region.
Mr Chou brings "millions of followers," Ms Gun said, explaining that Generation Y are considered "key IT users" that the company needs to reach.
Another example of Kaspersky's regional efforts was its sponsorship of the recently released Malaysian action movie 'Kepong Gangster' in return for prominent placement of the company's logo.
Disclosure: The writer travelled to Singapore as the guest of Kaspersky.