AVG (AU/NZ) offers 'trade in' for security switchers

Stephen Withers
Tuesday, 23 November 2010 11:39

Business IT - Security

Potential AVG customers in Australia and New Zealand can switch from their existing security software without wasting the remaining portion of the licence.

One of the problems with the annual or multi-year licensing of security software is that it provides a disincentive for switching as soon as something better comes along. That's good for the vendor, but not so good for the customer.

AVG (AU/NZ) has come up with a workaround: it is offering credit for the unused portion of a licence on a competing product against a new purchase of AVG 2011 Business Edition.

However many months are left on the old licence are added to the AVG licence. "For example, if an SMB is dissatisfied with their existing, two-year security licence and is only six months into the agreement, the company can opt for a two year AVG licence which AVG (AU/NZ) will extend for the remaining 18 months," AVG (AU/NZ) officials explained.

The remaining time will be rounded up to to the next whole month.

"Our research into the global SMB sector showed there are three drivers for business owners to switch security vendors: end of their contractual agreements, new solutions and the need to react to security breaches," said Michael Dowling, corporate sales director for AVG (AU/NZ).

It's a limited-time offer - see page 2.