Every year most of the security vendors' forecasts predict dramatic spikes in volumes of spam, phishing, botnet activity, and malware. And unfortunately, every year these predictions come true. While we'd prefer not to be sowing seeds of fear, uncertainty and doubt, the cyber criminals are succeeding on such a scale and making so much money, that each year they are able to invest in better and more automated ways to run their rapidly expanding and increasingly sophisticated operations. So once again we can safely predict that in 2010 the threat environment will look pretty much like this year - except that it will have more of everything and be even more transient, agile and organised!

This is very reminiscent of two quite diverse organisations, both of whom use your own money against you.  Firstly we have the Mafia and related groups.  The more they took from people, the more money they had to strengthen their 'offering' by recruiting more enforcers and also expanding into unexpected businesses.  The other organisation of interest is the fast-food industry.  They are expert at using your money (in the form of higher than necessary prices) to fund an extensive advertising and promotion program; all of which is designed to buy more of their product, thus completing the money-circle.

More diverse, automatically generated malware
Today malicious code is written with more variants. The bad guys can now automatically create hundreds of thousands of unique pieces of malware a day, much of which has no unique signature and can bypass old-fashioned signature-based virus detection software. This makes it increasingly important for people to have more than just anti-virus protection on their computer.

This means that signature-based virus scanning is now essentially pointless.  Instead, threats must be isolated before they arrive or their effects nullified when they attempt to launch.  Ass Borrett suggests, we all need more than simple anti-virus on our machines.

We continue with "More people will buy complete protection"