Security claimed to help online business bottom-line

Peter Dinham
Thursday, 20 August 2009 10:42

Business IT - Security

“One in four reported an increase in traffic, and one in five reported an increase in online sales.  Of the 32 companies that specifically measured their increase in sales conversion rate, the average sales increase was 10 per cent.”
     
According to Dacal, new consumer electronics Web site Big Brown Box has seen significant growth since it was established nine months ago, with 800,000 Internet shoppers searching for products online to find the ultimate deal.

And, Big Brown Box general manager, Peter Krideras says he’s “delighted with the positive impact that VeriSign EV SSL is having on the overall business,” adding that  "our business is 100 per cent Internet led so it is vital that our customers trust our Web site. VeriSign provides a visible and reassuring solution that has significantly contributed to our large volume in sales.”

At electronic goods discounter, Kogan Technologies, the company claims that its implementation of security measures has resulted, on average, in customers being 30 per cent more likely to make a purchase from the company’s website.