Security claimed to help online business bottom-line

Peter Dinham
Thursday, 20 August 2009 09:42

Business IT - Security

Many of Australia’s online enterprises are predicting their business will grow by around 10 percent over the coming year, and a large number of those businesses are looking at security to help drive bottom-line success.

A new study last month by Galaxy of customers of Internet services provider, VeriSign,  found that while almost all Australian IT managers (94 per cent) are concerned about online security, the biggest challenge for businesses is keeping costs contained (53 per cent) and maintaining a high quality of service to customers (52 per cent).
  
According to director, authentication services at VeriSign Asia Pacific, Armando Dacal, of the 96 customers surveyed, “surprisingly, surviving the economic downturn was ranked low on the list at number seven, which is an indication of the confidence these businesses are experiencing in sales and growth.”

The survey investigated the impact of visible security solutions on conversion rates, growth in revenues and Verisign’s customers’ confidence, and according to Dacal, it demonstrated that online enterprises “are looking to security to help drive bottom-line success.”

Dacal said that, despite economic concerns, online shoppers in Australia shopped more frequently online in Q4 2008 than in the year prior – a fact he claimed was supported by the finding that more than half of survey respondents experienced a positive online sales response to their implementation of the company’s EV SSL security tool.

"VeriSign EV SSL is a security tool that directly impacts the bottom line. When 77 per cent of our customers can quantify strengthened consumer confidence through Web site traffic and sales increases, it is clear that even during uncertain times, the right tools can build trust between our customers and our customers' customers."

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