Peter Dinham
Thursday, 20 August 2009 10:42
Business IT -
Security
Page 1 of 2
Many of Australia’s online enterprises are predicting their business will grow by around 10 percent over the coming year, and a large number of those businesses are looking at security to help drive bottom-line success.
A new study last month by Galaxy of customers of
Internet services provider, VeriSign, found that while almost all
Australian IT managers (94 per cent) are concerned about online
security, the biggest challenge for businesses is keeping costs
contained (53 per cent) and maintaining a high quality of service to
customers (52 per cent).
According to director, authentication services at VeriSign Asia
Pacific, Armando Dacal, of the 96 customers surveyed, “surprisingly,
surviving the economic downturn was ranked low on the list at number
seven, which is an indication of the confidence these businesses are
experiencing in sales and growth.”
The survey investigated the impact of visible security solutions on
conversion rates, growth in revenues and Verisign’s customers’
confidence, and according to Dacal, it demonstrated that online
enterprises “are looking to security to help drive bottom-line success.”
Dacal said that, despite economic concerns, online shoppers in
Australia shopped more frequently online in Q4 2008 than in the year
prior – a fact he claimed was supported by the finding that more than
half of survey respondents experienced a positive online sales response
to their implementation of the company’s EV SSL security tool.
"VeriSign EV SSL is a security tool that directly impacts the bottom
line. When 77 per cent of our customers can quantify strengthened
consumer confidence through Web site traffic and sales increases, it is
clear that even during uncertain times, the right tools can build trust
between our customers and our customers' customers."
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