Towards that end, chief executive Brian Gentile (pic below) is down in Melbourne, and, together with Sydney-based ANZ channel sales manager Michael Woodham, is spreading the good word.
That necessarily includes a few media encounters and iTWire was at the other end this morning.
Given that Jaspersoft has a dozen customers with commercial subscriptions in Australia, there are no plans to open any branch office here as yet; Woodham is the lone employee but there are partners like Call Design, Loaded Technologies, Ingres and Naked Data who support Jaspersoft's offerings, according to Gentile.
Jaspersoft has five products: JasperReports, iReport, JasperReports Server, Jaspersoft OLAP and Jaspersoft ETL.
It competes against proprietary products like CrystalReports, Cognos, Oracle and MicroStrategy and has held its own since it was co-founded in 2003 by Romania-based Teodor Danciu (who developed JasperReports) and Italy-based Giulio Toffoli (who developed iReport), Gentile said.
The two technical co-founders operate from their own countries; Jaspersoft has its headquarters in San Francisco and offices in Frankfurt, Bangkok, Dublin and Paris. It is a relatively small outfit with about 150 employees globally, counting contract relationships, of whom a little more than a third are based in the US.