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The bank claimed that it has added 875,000 new customers since kicking off its “Break-Up” advertising campaign which according to David Bannatyne, NAB’s executive general manager for banking and payment services, had led to an increase in the number of transactions which the bank’s network was having to handle.
"Friday 29 June 2012 was the busiest day for processing transactions NAB has ever experienced. As more and more customers choose to transact online, at home or on the move, the upward trend on total transaction volumes is set to continue,” he added.
Westpac meanwhile saw its online sessions last Friday rise 9 per cent compared to a regular Friday and the number of payments handled online rose 16 per cent. The value of those payments however was double the amount handled on a typical Friday as customers scurried to complete their financial year activities.
According to a Westpac spokeswoman; “This is a critical time for customers, and Westpac is always prepared for that peak.”
ANZ and Commonwealth Bank have not yet responded to requests for information about their end of financial year experience.
