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The service consists of a web portal that shows the location of mobile workers and an app - presently available only for Android devices - that feeds back the location data to the web portal and allows the mobile worker and the administrator to exchange text messages. The service is being offered at an introductory price of $US15 per user per month until September.
Google senior product manager, Daniel Chu, said: "IDC estimates that by 2015 there will be over 1.3 billion mobile workers, more than one third of the total workforce. Yet many organisations we talk to are not fully leveraging the latest technology to co-ordinate these teams. They are trying to guess where there teams are even though that it critically important business information.
"We perceive there are lots of organisations that have not adopted field force automation and our aim is to grow that market and go after those folks that have not adopted it for whatever reason."
Chu added. "It is intended to be a really easy for organisations that have mobile teams to become much more efficient. It is designed for anyone that has mobile teams in the field."
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