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Mr Barrie agreed that some of Freelancer.com's largest customers were agencies which used the Freelance.com marketplace to access programmers.

Mr Dawson, co-author of the recently published book, Getting Results from Crowds, said that the bottom line with crowdsourcing was that it provided business with 'Opportunities to do things better and more efficiently.'

For Australian organisations which were geographically remote from most of the larger markets, participating in the 'connected world' was imperative he argued.

Further information about the workshops can be found at http://bit.ly/crowdsyd

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Beverley Head

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Beverley Head is a Sydney-based freelance writer who specialises in exploring how and why technology changes everything - society, business, government, education, health. Beverley started writing about the business of technology in London in 1983 before moving to Australia in 1986. She was the technology editor of the Financial Review for almost a decade, and then became the newspaper's features editor before embarking on a freelance career, during which time she has written on a broad array of technology related topics for the Sydney Morning Herald, Age, Boss, BRW, Banking Day, Campus Review, Education Review, Insite and Government Technology Review. Beverley holds a degree in Metallurgy and the Science of Materials from Oxford University and a deep affection for things which are shaken not stirred.

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