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Mr Dawson, co-author of the recently published book, Getting Results from Crowds, said that the bottom line with crowdsourcing was that it provided business with 'Opportunities to do things better and more efficiently.'
For Australian organisations which were geographically remote from most of the larger markets, participating in the 'connected world' was imperative he argued.
Further information about the workshops can be found at http://bit.ly/crowdsyd



















