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Seven Network deploys Signiant for content distribution

Business IT - Networking

Seven Network has installed technology from US company Signiant to support high-speed and secure transfer of digital content with affiliates and US distributors.

Seven has deployed 23 Signiant agents to business partners and affiliates around the world, including its wholly owned stations and affiliates around Australia and its bureau in Los Angeles, as well as the Yahoo!7 Web portal. Also Seven's Los Angeles bureau has established Signiant connections with several large US distributors to enable high-speed digital program delivery.

According to Signiant, prior to adopting Signiant, Seven relied on satellite links, digital video networks and FTP, as well as physical shipments of videotapes, to exchange digital content internally and with the network's regional affiliates and US distributors. "For distributing promos to affiliate channels, for instance, satellite links offered limited capacity and required time-consuming manual handling of the content and coordination on both the sending and receiving ends."

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