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Meanwhile organisations such as Facebook which had their own credits operating within a walled garden were likely to become increasingly powerful according to Ms Miemis.

'Facebook will have a whole economy that they control,' she noted. She questioned when the regulators may attempt to exert some influence over such global economies, and how tax departments might exercise what they saw as their rights.

Although she said that in time it was likely Facebook would face 'some major Chernobyl event - maybe a privacy event' that would drive people off the platform it should be acknowledged as a developing economy. Although Facebook credits exist as a virtual currency which can't be cashed out, they can be exchanged for some products.

'If you have enough people on the planet exchanging Facebook credits there will be a whole economy there,' which would likely prompt more regulatory scrutiny she said.

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Beverley Head

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Beverley Head is a Sydney-based freelance writer who specialises in exploring how and why technology changes everything - society, business, government, education, health. Beverley started writing about the business of technology in London in 1983 before moving to Australia in 1986. She was the technology editor of the Financial Review for almost a decade, and then became the newspaper's features editor before embarking on a freelance career, during which time she has written on a broad array of technology related topics for the Sydney Morning Herald, Age, Boss, BRW, Banking Day, Campus Review, Education Review, Insite and Government Technology Review. Beverley holds a degree in Metallurgy and the Science of Materials from Oxford University and a deep affection for things which are shaken not stirred.

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