LifeSize has produced only HD video equipment since its formation in 2005 and its stated aim has always been to make HD video affordable to the small business market. Its equipment is presently able to support multiparty conferences using bridges built into some of its endpoints. It also OEMs a stand-alone bridge from RadVision which its supplies to organisations offering LifeSize-based videoconferencing as managed services.
Tim Fulton, LifeSize country manager for Australia and New Zealand, told ExchangeDaily: "A lot of people would position LifeSize as an endpoint player. From today that comment is no longer valid. And you will see further development around bridging capability'¦It gives us the next level of credibility against our competition and it gives reassurance to our customers that we are creating HD products at affordable price points."
He added: "The aim of LifeSize has always been that we want to drive video to everybody in organisations from government and large enterprise to SMBs, and price is the main barrier to doing that."
Fulton said the product would be available in Australia over the next few weeks and that retail pricing would be at the discretion of distributors. "We sell in US dollars. They are responsible for shipping, local taxes and currency hedging."
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