Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
With the arrival of Britney Spears on Twitter, is the reign of Chief Twit Barack Obama finally over or can the pop princess do it again in the realm of the social network?
From 2001 through to 2006 there was no stopping Britney Spears as far
as riding the Internet popularity stakes was concerned, she sat firmly
atop the most searched for people in the annual Yahoo search listings.
Then this last year or so Britney went
spectacularly off the rails, which bizarrely didn't result in more
Internet acclaim but less. At the same time, the rise of Barack Obama was starting to attract
online attention.
Now Britney is fighting back, and hoping to spear Obama on Twitter. The
Real Britney has started a Twitter
account where fans and media alike can "get updates straight from
Britney and her entourage."
The 'and her entourage' bit is the important bit as there seems little
evidence that Britney is actually posting updates herself. "Want to eat
the same ice cream sandwich Britney did yesterday?" is hardly the kid
of inside scoop I was expecting.
Although "Too bad you weren't inside the shoot. Brit had a great time
and was dancing around the set" is more like it, I guess. Not that
Obama is likely to be sitting there on the campaign trail Twittering
away himself either, of course.
Nor are his updates any the more
exciting: "Launching a tax calculator" and "In Oxford, Mississippi.
Getting ready to debate John McCain" are hardly likely to set the
online world on fire.
But these are uber-celebs we are talking about, and people are happy to
lap up anything that they say or is said on their behalf. Eager to get
that little bit closer by being part of their social network. So who is
winning the Britney Vs. Obama Twitter fight? Actually, that's a no
brainer and a no contest.
Britney has managed to attract just 937 followers in a little over a
week, while Obama has an incredible 101,649 people following him on
Twitter. Oh My God, people are leaving Britney alone after all...
David Bass
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