The Government has offered Australia's three mobile operators, and vividwireless, renewal of their existing spectrum allocated on 15 year licences in the late 90s and early 2000s at set prices, while the Government expects to rake in $3 billion.
So what has changed in the wonderful world of Walmart?
Well, consumer pressure seems to have forced the retail giant into
backtracking on its decision.
A Walmart email received by customers, and
passed on to us, reveals that due to "feedback from our customers" the
company has "decided to maintain our digital rights management servers
for the present time."
It continues that "As we move forward with our 100% MP3 store, we'll
continue to update you with key decisions regarding our service and
your account via email."
The email states that "our existing service continues and there is no
action required on your part" and also attempts to assure customers
that the Walmart customer service team will "assist with DRM issues for
protected windows media audio (WMA) files purchased from Walmart.com"
which is obviously a good thing.
So although it does not say 'forever' so should perhaps be considered a
stay of execution rather than a pardon. It does provide some breathing
space for customers to burn CDs and save their collections.
Indeed, the email suggests exactly that by stating that "While our
customer support team is available to assist you with any issues, we
continue to recommend that you back up your songs by burning them to a
recordable audio CD."
Well done to Walmart, then, for listening to customers in the end.
Shame it didn't just think about them in the first place, before the
broad brush of bad publicity was painted across the brand online
though...
David Bass
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