Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
comScore's Internet stats for the Asia Pacific show Australians as second only to Koreans in the number of searches they undertake. And they also show Baidu.com rapidly closing on Google as the region's preferred search engine, thanks to its popularity in China.
The results from comScore's qSearch 2.0 service for July 2008 show Korean's making an average of 102.8 searches per searcher during the month, followed by Australians (102 searches per searcher) and Japan (100.8 searches per searcher). Lowest among the 10 nation study which covered China, India, Japan, Korea, Taiwan, Australia, Malaysia, Hong Kong, Singapore and New Zealand was India with 51.0 searches per user.
"Although Google leads the Asia-Pacific search market, powerhouse Chinese search engine Baidu.com follows closely on its heels with only a six-percent difference separating the two," said Will Hodgman, comScore executive vice president for the Asia-Pacific region. "It will be interesting to watch Google and Baidu compete for the top spot in the region and the loyalty of the growing Asian population."
Google sites accounted for 33.5 percent of the more than 27 billion searches conducted in July. Chinese search site, Baidu.com, ranked second with 27.4 percent search share, followed by Yahoo! sites with 19.7 percent share. Korea's NHN Corporation was in fourth position with 1.2 billion searches (4.6 percent), while China's Alibaba.com ranked fifth with 823 million searches (three percent).
According to comScore, China hosts more searchers than any other country in the Asia-Pacific region, with 143.5 million searchers conducting 11 billion search queries in July. Japan ranks second in both metrics, with 61 million searchers conducting nearly 6.2 billion searches.
However per capita Chinese searchers made far few searches than their counterparts in other countries, - 76.6, and below the 10 country average of 80.7.
Searching will certainly increase rapidly in popularity in China, along with the number of Internet users and if the popularity of Baidu.com is maintained, it could well outrank Google in the region.
In fact, given that comScore's figures excluded Internet access from Internet cafes -hugely popular in many Asian nations - mobile phones and PDAs, the true result might be very different.
David Bass
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