BigPond dips into customer service via Second Life

Stephen Withers
Monday, 01 September 2008 10:08

Business IT - Networking

Not content with operating 16 islands in Second Life, Australian ISP BigPond has opened a customer support kiosk in the virtual world.

Telstra's BigPond already owns 16 separate 'islands' in Second Life. However, the new service is its first venture into virtual customer support in Linden Labs' creation.

A live BigPond rep will be available at the kiosk on weekdays between 11am and 10pm AEST. So if you've got an Internet problem that doesn't affect your ability to get as far as Second Life, there's an extra way of resolving it.

"Our launch of a dedicated virtual customer service team is an indication of the popularity of Second Life and provides us with another innovative way to continue to give our members award-winning customer service," said BigPond group managing director Justin Milne.

You may be in time to catch the launch party - if you're one of the first 50 BigPond customers to visit the service kiosk from 5pm this afternoon (September 1), you'll be rewarded with a music download voucher. I'm betting it won't work at the iTunes Store...

BigPond claims its customer support kiosk in Second Life is a first for Australian companies, and that it has the "number one real world brand presence in Second Life" - whatever that means.

How Telstra uses its position to corral its customers in Second Life: page two.