Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
As already mentioned, one of the big surprises was the amount of
interest in English football from around the world, revealing a broad
global fan base. In fact, according to comScore, three of the big four
teams drew the majority of their traffic from outside of the United
Kingdom. The only exception being Liverpool. Manchester United,
however, saw a 64 percent share of its monthly average coming from
foreign fans.
Without exception the most popular region driving traffic towards
English football club sites is Asia Pacific, responsible for some 30
percent of the Manchester United traffic, 24 percent of Arsenal, 22
percent of Chelsea and 21 percent when it comes to Liverpool. The 'Rest
of Europe' region strayed some way behind, providing Chelsea with 19
percent of its traffic, Manchester United and Arsenal 16 percent each
and Liverpool 13 percent.
The Middle East and Africa was just ahead of North America, 12 percent
of Arsenal visitors being located in the Middle East and Africa region
(3 percent North America), 11 percent for Chelsea (5 percent), 9
percent to Manchester United (6 percent) and 6 percent for Liverpool (6
percent). Perhaps surprisingly given their love of the beautiful game,
Latin America brought up the rear and drives very little traffic
towards the English club sites. Chelsea attracted 2 percent of Latin
American visitors, Manchester United 3 percent, while Liverpool and
Chelsea sit on 2 percent each.
The data suggests that “there is a substantial market for Premiership
football beyond the confines of the U.K" according to comScore analyst
Jamie Gavin who argues that it "makes sense that the Football
Association would be considering staging an additional ten games per
season overseas to help raise the profile of the other clubs" as a
result. "Generating additional exposure of these teams across other
continents will help establish the Premiership as a sports league with
a truly global fan base" he concluded.
David Bass
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