Davey Winder
Wednesday, 23 July 2008 17:41
Business IT -
Networking
Page 1 of 2
Football is a popular sport in England, in fact for many it is something of an obsession and one that has spread to the Internet and way beyond English borders. A study of visitors to the official websites of English Premiership football clubs has meant that it is now possible to rate the teams in terms of an Internet football league. So where will your team feature?
comScore has just released the results of its
study into the visitor figures for English Premiership football teams,
or rather the official websites for those teams. While it should come
as no great surprise that Manchester United tops the online league
table, it was slightly more of a shock to learn just how popular
English football is with the global audience. The mainstay
Premierleague website gets the majority
of its online audience from outside of the UK, a rather impressive 55
percent of it to be precise.
Based upon data drawn from the comScore World
Metrix audience measurement service, this study reveals that the
majority of traffic to the big four teams of English soccer, Arsenal,
Chelsea, Liverpool and of course Manchester United, is also driven by
overseas visitors.
As for the figures themselves, well the Premierleague website, which
acts as the official online presence of the FA Barclays Premier League,
managed to attract an average of 1.2 million British visitors each
month during the 2007/08 season which runs from August 2007 through to
May 2008. The official
Manchester United website
was the most popular amongst domestic visitors with a monthly average
of 912,000. However, this was only 25,000 ahead of second placed
Liverpool but far ahead of the rest of the
bunch. Even big names such as
Arsenal could only
manage a relatively poor 718,000 visitors while the big surprise of the
big four performances has to be football league powerhouse
Chelsea which attracted a measly 402,000 monthly
visitors on average.
comScore calculated the top 10 premiership club websites
by ranking them based upon the average monthly number of unique
visitors from the UK during the football season. It covered access from
both home and work locations, but was restricted to visitors aged 15
years or over. The numbers also exclude searches made from public
computers such as those in Internet Cafes or access from mobile phones.
Read on to discover who made it into the Top 10 Premiership Football Club Websites league...
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