Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
The average Podcast user subscribes to 3.6 Podcasts
apparently, spending a little over an hour listening to them every
week. Comedy and music are the favourite genres, just as they were in
the last survey. And there are no surprises when it comes to the
software most used to download those Podcasts in the first place.
iTunes is used by almost three quarters of Podcast users.
A fifth, however, just download directly from
the Podcast source website via their web browsers. Surprisingly,
though, an amazing 79 percent claim to listen to these Podcasts not on
their iPods or some other MP3 player, but instead on their computers.
Only 66 percent use their portable audio devices.
Perhaps the time is right for a name change then? Although Computercast, PCCast or Desktopcast do not have the same ring about them, while Lapcast conjurs up an altogether different type of entertainment.
Whatever device listeners use, it is the evening when they press the
play button and start to enjoy the experience. The evening peak sees 44
percent of users settling down to a Podcast blast. 83 percent of what
is being listened to will be more than a week old in terms of broadcast
content though.
Interestingly, when it comes to Podcast advertising, some 53 percent of
respondents said they would be interested in downloading Podcasts
containing advertising as long as they were free. 31 percent would not
mind paying for their Podcasts if that meant that they remained advert
free zones.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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