Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Google is breaking new bounds in the delivery of original web content, with plans to deliver cartoons from Family Guy creator Seth McFarlane over the AdSense network.
According to reports from the US, Seth MacFarlane's Cavalcade of Cartoon Comedy is set to debut in September. The business model is that advertisers will pay for pre-roll spots or for links, banners or sponsorship.
That revenue will be split between the site presenting the material (as is the case with conventional AdSense advertising), Google, Media Right Capital (which is underwriting production of the series) and MacFarlane.
Who gets what share has not been revealed. The amount site operators receive per click from AdSense can be very small, but some high-demand keywords can attract ads with a worthwhile payout - but only if someone clicks on them.
And that's likely to be the attraction of these ads - people will want to watch the cartoons, so click-through rates will probably be far higher than for AdSense text or banner ads.
Media Right Capital's funding reportedly means MacFarlane's project has $US1 million, which should guarantee high production values.
The new series won't be bound by limitations imposed on US broadcasters, and is therefore expected to be even edgier than MacFarlane's popular TV shows Family Guy and American Dad.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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