Davey Winder
Tuesday, 24 June 2008 15:32
Business IT -
Networking
Page 3 of 3
iTWire is a good example of where the web will
win out every single time: news reporting. The whole point about news
is immediacy, if not getting the story first then getting it in a
timely manner. Something that print publications with long lead times
cannot hope to match.
Even daily newspapers are having to admit that the web does news
better, and that's why most have a thriving online version as well. If
you want to read it first you read it online. Print publications must
regroup and refocus, in the case of news an IT magazine has to look at
providing in-depth analysis of the story rather than just the headline
these days.
Longer lead times work in favour of in-depth analysis and give print
the edge in this regard. Cut out the immediacy requirement and the
writer is given space to explore and analyse.
But this competitive edge can only hold up for so long, and news is
only a part of what most IT magazines do. In time I think that Hess
will be proved right and, at least in the world of IT, print magazines
will go the way of papyrus and smoke signals.
But not any time soon.