Gartner has identified five areas for growth in enterprise application software. They are business intelligence (BI), collaboration, content management, social software and supply chain management.
Company officials said that enterprise software revenue in Australia is expected to grow 10.9 percent to reach $A5.5 billion in 2011, with the web conferencing and team collaboration segment expected to show the fastest growth, followed by enterprise content management software.
"For 2011 to 2015, the highest instances of software market growth will align to the business requirements of attracting and retaining customers, enhancing business processes, improving collaboration and social networking, managing content of all types, reporting of performance and results transparency, and workforce effectiveness and flexibility," said Tom Eid, research vice president at Gartner.
"This is a journey with no true end," he added. "It is the next wave of software technology '” the shift toward service-oriented architecture (SOA)-based composite processes built on existing IT systems and infrastructure, and application software using rich-client and mobile access."