ITWire

The local findings of the The Business Impact of Big Data survey, conducted for Accenture-Microsoft joint venture Avanade, show that 62 per cent of C-level managers felt overwhelmed by the amount of data they were already expected to deal with. In addition 46 per cent of senior managers said most of the data they received was inaccurate.

Yet they still wanted more data, more often. 

But if the quantity of data rises and the quality is not improved Australian managers' decision making seems destined to atrophy rather than improve.

According to Jeyan Jeevaratnam, country manager for Avanade Australia; 'It is counter-intuitive that too much data is affecting business productivity and effectiveness, but that is what our survey has shown. '

There is no doubt that the volumes of data organisations and individuals are having to deal with are exploding.

In a recent presentation Intel general manager Jason Fedder said that since the internet became part of daily life a decade ago about 150 exabytes of data have passed through it. (An exabyte is a million terabytes.)

But as evidence of global data gluttony, Mr Fedder said that in the coming year internet traffic would exceed 175 exabytes in just 12 months.