SAP ANZ managing director Tim Ebbeck hinted that business intelligence was a key driver of the growth, following the €4.8 billion euros acquisition of Business Objects in late 2007.
“It’s no secret the economy was sluggish for most of 2008, even before the global financial crisis hit in September," said Mr Ebbeck.
"The New Zealand economy was already in recession by the second half of the year. In this environment, cash is king and process efficiency is the next best thing to growth for delivering profitability.
“Business intelligence, performance management and process management initiatives provide a way to get a handle on cash and liquidity. BI and analytics help companies measure, manage and report on what's going on in the business.”
Mr Ebbeck concluded: “Of course 2009 will be a very different operating environment for business in ANZ. However we are focused on sustaining our success in what we call ‘The New Reality’.”