"We're on the edge of another dot-com boom in Australia, but this time we're talking about real businesses making real money. The growth of online retailing presents a massive opportunity for eStore.com.au and with Tony on board, we're going to take it."
Mr Gattari gained prominence as general manager of Harvey Norman's computer and communications division. He founded online retailer Smartbuy, which subsequently merged with Uniqueworld, where he served as CEO.
Leaving that company in 2002, he founded business development company Achievers Group, attracting clients including Cisco, Australia Post, Gloria Jeans, and LG Electronics.
"The Australian online retail market is growing quickly and eStore.com.au is well placed to benefit from this change and increase its market share significantly. I'm looking forward to an exciting ride," said Mr Gattari.